While the shift from the pandemic has caused more changes in our distribution now than ever, it’s something that probably won’t go away for a very long time. Marketers need to make their online channels and distribution methods stronger now more vital than ever. The pandemic affected all distribution channels, either creating limits or stopping them all together. Going through too many intermediaries is an issue and forces marketers to consider the possibility of direct selling to cut your wait time and distribute your product faster.
Companies are trying to figure out the best and fastest ways to eliminate the delays they now face because of COVID19. Omnichannel selling is the next wave and will continue to grow. Buyers now look to different sellers to find the best of the best. It’s important to sell on various channels to get those buyers. According to HBR’s Defining a Post Pandemic Channel Strategy article, they explain “…what is underway is a shift to omnichannel buying, and that has implications as managers allocate resources in order to achieve profitable growth.” Even though it’s been over a year since the pandemic shifted, distribution channels will continue to change and adapt to society. It’s important to remember how to stretch the intersection and continue growing in this area to advance.