When negotiating, the goal is to win, win the sale or deal and be the seller’s first choice in who they want to vend to. So let’s think about how to make that happen. According to Harvard Business Journal (HBR), playing nice isn’t always going to close the deal. They made a study comparing two initial messages and they noticed that the ” tougher” messages have a higher response rate, warm notes were more likely to be ignored.
As a marketer, negotiating is important as a leveraging tool and can help you get the best deals with different vendors and new opportunities. With tougher direct language, you will get more response; whether it’s a rejection or we got a deal, it’s better to know and move forward than assume they may have never seen it. Be straightforward and get your responses to negotiate your best deal.