Goals, in general, can help a marketer understand what they’ve been able to achieve or whether their efforts have proven to be successful. By setting and documenting your goals, you’re more likely to achieve them. The best way to make goals in marketing is to make them SMART. As a marketer, I’m sure you’ve heard this before, but what does it actually mean?
Specific- Identify what you want to achieve and make your goals straightforward. Narrow down your metrics and specify what you’re trying to achieve.
Measurable- Use metrics that are measurable through your platforms compare what your goals are to other efforts used previously.
Attainable– Be as realistic as possible, use your previously contents metric and shoot for what you believe you will achieve. Based on that, push yourself a bit to achieve higher metrics.
Realistic- Don’t go overboard and aim for results that can reasonably be attained with what your performance looks like so far.
Timely- Whether it’s a paid campaign or an organic post, set a time frame as to when you will stop looking for results and engagement to report your metrics. It’s best to standardize this across all your marketing reporting for objectives to have an accurate timeline and understanding.
SMART goals are a great way to define and measure your objectives and metrics. This is a great way to standardize your reporting and see the results you’re hoping for in the long haul. When will you start implementing SMART goals?