Appeal to Your Audience with Infographics

pexels-pixabay-265087 (1).jpg

Nowadays, a good visual representation is a great way to capture the audience. Have all this data and information and aren’t sure how to share it? Consider an Infographic! Infographics are used more commonly today and a great way to fascinate the viewer visually. Let’s take a look at why. 

Attract them with Eye Catching 

Instead of just handing out an excel sheet or presenting a word document, use an infographic to really catch everyone’s attention. There are many free templates on various websites like Canva, where you can fill it in or customize one to your liking. It’s a great way to emphasize what’s important and key takeaways. Additionally, you can structure it the way you would like it to present it to create a flow when you present or read it. 

Visuals, Visuals, Visuals 

Visuals are easier, quicker and more engaging. With infographic templates, it is so much easier to design practically anything from a timeline, graphs and so much more. It’s all there at the tip of your fingers; all you have to do is input the information. It’s easier and quicker on the eyes for someone to look at the data this way, plus it’s more fun! 

Multiuse For Them 

While you’re planning on using them for your next presentation, infographics can be used in so many ways. They can be used as flyers, website documents, social media material and more. They can be used for all your platforms and attract different people instead of a common picture or graphic. They are a great and easy way to make information new and different. 

Infographics Are Here to Stay 

Now that they are so easy to make, they will continue to trend for a long time coming. They are a helpful way to present information through eye-catching attraction, visuals and their multipurpose use. Consider using an infographic next time you present information. 

Read how data used for growing personalization can help you develop.

Influence With the Right Influencer

pexels-daria-shevtsova-3326713.jpg Over the last few years, influencers and their marketing has expanded exponentially. Influencer marketing grows through a celebrity representative promoting brands and their products through their influencer and channels. How do we buy stuff now? Through a recommendation, either online reviews, influencers, or from people we know. 

Influencers are a huge way to increase sales on every social platform. People are more willing to buy something if they hear that it’s good, especially from someone they like. Influencers are a great way to market products and create sales. However, when using influencers, there are some elements to consider. 

  1. Messaging: Messaging is critical. However, it’s usually up to the influencer to share their thoughts and ideas over the product and brands. Try to offer an agreement to see some elements in advance, like an outline or a sample of the material. Maybe they can write up a few options in advance. This way, you can communicate what you hope and they can do the same. You can share thoughts and build from there. 
  2. The Right Person for the Job: In today’s world, influencers have become too common to recruit anyone. it’s necessary to make sure they fit what you’re selling. Don’t just engage them because of the number of followers. Want them for their work and their influence already. Please do this by seeing what they’ve already worked on and their target audiences to see if they align. Jenn Chen from Sprout Social says, “Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.” (Links to an external site.)
  3. Budgeting: Consider the budget and what the options are. Maybe instead of going for one major influencer, you spread out your budgets to a few smaller ones to a narrow target audience. It shouldn’t be the only way you market your products; there should be other forms of media and advertisements. 

Influencer marketing is becoming a huge market and becoming more saturated every day. Finding the RIGHT influencer is the key. 

Read about How to Make Your Email Marketing Work. 

Data Use for Growing Personalization

pexels-christina-morillo-1181248.jpg There is so much data that is collected through our electronics daily. Our smartphones and computers can track our location, what we’re searching for, where we’re shopping, demographics and so much more. There are more channels for the customer to get the product. Data can change the way we customize the experience. 

While marketing research is fundamental and valuable, it may not always be an option to do and test. So while you can’t do the research, you can use this vast amount of data. 

  1. Similarity- Gather the points to find similarities and create personalized customer journeys and experiences. This will help you see the possibilities when thinking of who to market to. Finding your groups is essential to building these experiences and getting more sales. 
  2. Personalize- Now that you’ve created these groups, you can personalize by addressing the specific person being targeted, using retargeting, and adding different elements. If you use a company like Trailheads Salesforce Einstein for Marketing Cloud Basics (Links to an external site.) (Links to an external site.), you can use the AI to have ahead of time and all in place. 

Data can help businesses achieve more than we ever thought possible. The right approach is what matters; watch What Does Big Data Have to Do with Customer Loyalty (Links to an external site.) to learn more. 

Read about how to T-test After Your Market Research.